It feels like just yesterday we were launching the El Paso quesadilla maker, our first rocket blender and the rotating waffle maker. Now we have over 300 products and multiple brands available in every major retailer. The last 10 years have been nothing short of amazing and we can’t wait to see what is in store for the next 10!

The BELLA brand was busy in 2012. Launching the Dots Collection and helping thousands of people replace drab with fab. Introducing BELLA in the non-electrics space through our partnership with TTU – bringing more BELLA to everyone. And we went after social in a big way, already reaching more than 100K fans on facebook.

And all of this will just get better this year...

We’ve pledged a strong commitment to Millennials in 2013. To that end, we’re honing our messaging and increasing our budget to reach them. In short: you’ll be seeing a lot of BELLA in Q3 and Q4 this year!